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Export Support

Stony Plain businesses are well situated to capitalize on the growing global opportunities. Our convenient location in the Edmonton Metropolitan Region creates barrier-free access to an array of transportation methods that make exporting easy and feasible. Our comprehensive and dynamic approach will ensure your export-goals are realized and supported. Connect with our team at ecdev@stonyplain.com to learn more about exporting and the many opportunities available to your business.

Where to start

  1. Plan your exports
    Get started by learning how to develop an export plan, define your objectives, and consider your export staffing needs.
  2. Research markets
    The interactive market finder tool will help you determine viable markets for your product using the latest Alberta trade data.
  3. Find and identify international clients
    This section will help you dive deeper into your potential market and find the right type of client for your export strategy.
  4. Adapt to the market
    Learn about how to localize your product and your marketing strategies for that market.
  5. Get paid
    Learn about different payment models, negotiating international contracts, and reducing the risk of non-payment.
  6. Get financed
    Learn about the types of funding you might need to get started, and what government supports are available.
  7. Ship your products
    Learn about the basics of shipping terms, pricing and documentation, and whether you should use a freight forwarder.

Programs and Resources

Alberta's Export Expansion Program provides funding to help export-ready companies and non-profit organizations enhance access to international markets and attract global buyers.

For-profit or municipal applicants may be reimbursed up to 50%, and non-profit applicants up to 75%, on eligible costs such as:

  • accommodation
  • airfare
  • inter-city ground travel
  • registration for tradeshows or events
  • translation or interpretive services for marketing materials
  • conference room space

Each applicant can apply to the program multiple times, but will only be eligible for up to a combined maximum of $25,000 in the approved grant agreement(s) per program year (April 1 to March 31).

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The Trade Accelerator Program (TAP) is an innovative program designed to help small- and medium-sized enterprises gain knowledge and a network of contacts to unleash their export potential. Through a series of in-depth workshop sessions with trade and industry experts, Canadian business leaders learn to overcome export barriers and reach new markets faster.

TAP can help your company make the most of its export capabilities. Through the program, you will:

1) define a growth strategy;
2) identify and analyze your target market;
3) complete an export plan; and
4) identify the resources available for international expansion.

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SMEs

Small and medium-sized companies may access up to $75,000 in funding to assist with international market development activities. Up to 75% of costs for export marketing of your products and services in international markets where you have little or no sales are covered.

Supported non-travel activities:

  • Gathering market intelligence (custom research, reports and studies)
  • Applying for intellectual property protection in international markets
  • Applying for certification in international markets
  • Seeking expert legal and business advice
  • Search Engine Optimization
  • Translating, adapting or creating marketing materials
  • Attending virtual trade shows, networking functions, meetings or conferences

Eligible Canadian small and medium-sized enterprises must:

  • be for-profit
  • be an incorporated legal entity or a limited liability partnership (LLP)
  • have a Canada Revenue Agency business number (unless registered on First Nations lands)
  • employ 500 or fewer full-time equivalent employees
  • have $100,000 to $100 million in declared revenue in Canada during its past fiscal year (or 12 months for quarterly filers)

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Innovation

Innovators from Canadian organizations may access up to $75,000 in funding to assist with research and development (R&D) for a single technology. Up to 75% of costs to pursue and sign collaborative R&D agreements with international partners and investors are covered.

Supported non-travel activities:

  • Applying for intellectual property protection in international markets
  • Applying for certification in international markets
  • Seeking expert legal and business advice
  • Shipping technology to determine feasibility/compatibility with a partner’s technology
  • Translating, adapting and creating promotional plans or materials
  • Attending virtual networking functions, meetings or conferences

To be eligible, your organization must:

  • be registered in Canada
  • have a Canada Revenue Agency (CRA) business number
  • own, co-own, or have decision-making authority over the intellectual property (IP) rights for the technology
  • have a prototype (Technology Readiness Level 4 or higher)
  • intend to commercially launch the technology within 5 years

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Associations

Canadian national industry associations and trade organizations may access up to $400,000 in annual funding. Up to 75% of eligible costs for new or expanded international business development (IBD) activities that benefit an entire industry: organization’s members and non-members alike are covered.

Supported non-travel activities:

  • Export training
  • Creating/updating strategy for international business development or market diversification
  • Gathering market intelligence (custom research, reports and studies)
  • Translating, adapting or creating marketing tools and materials
  • Attending virtual trade shows, networking functions, meetings or conferences

To be eligible, your organization must:

  • be a not-for-profit corporation
  • not sell products that are sold by your members
  • have sufficient private revenues to cover 25% of costs for proposed activities, confirmed by 2 years of financial statements
  • have a 3-year, board-approved, international business development strategy

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Community Investment

The application period for 2022 projects will take place in September-October 2021. 

As one of the many tools deployed by the Government of Canada to increase prosperity, the CanExport Community Investments program provides financial support to communities for their foreign direct investment (FDI) initiatives and activities.

The program provides support to Canadian communities seeking to improve their capacity to attract, retain and expand FDI in order to create jobs for Canadians, support innovation and increase exports.

For the purposes of the program, FDI refers to international businesses establishing or expanding operations in Canada. The program does not fund initiatives related to mergers and acquisitions, investments from other parts of Canada, trade or export. The program supports non-profit partnerships at the local community level. The initiatives supported by the program must focus on supporting the attraction, retention, and expansion of foreign direct investment through specific types of activities. Non-repayable contributions range from $3,000 to $500,000, and agreements are made for a one-year period, from January 1 to December 31. The program provides reimbursement of up to 50 percent of eligible expenses. If an applicant accesses other federal government support, the total federal support cannot exceed 50 percent.

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Export Development Canada's (EDC) Export Guarantee Program can help you access additional financing through your financial institution. EDC shares the risk with your financial institution by providing a guarantee on the money you borrow, encouraging them to increase your access to working capital.

How it works:

The value of the guarantee can vary depending on the type and size of the loan:

  • EDC’s total exposure under one or multiple guarantees in support of your business can’t exceed US$10 million.
  • Fees are determined based on your credit rating, duration of coverage and the amount of financing needed.

If your business needs access to working capital to cover payroll or operational costs during the COVID-19 pandemic, you may be eligible for the EDC BCAP Guarantee.

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Through this program, Alberta Innovates supports Alberta SMEs, with a minimum of $20,000 in revenue, to build and develop a strategic approach to expanding their international plans and building global export opportunities. Prior to entering new global markets, it’s important to understand the necessary steps to grow export markets while evaluating benefits and assessing risks are keys to success.

Alberta SMEs need to ask some basic questions, for example:

  • What country do I want to export to?
  • What is my competitive advantage in that country?
  • How do I set up my distribution channels?
  • What is my pricing model?
  • How do I avoid risks?
  • What are the trade, tariffs and even regulatory requirements?
  • What is the cost of entering the global market?

Support to hire a service provider

The focus of the program is to fund an Alberta SME (applicant – you) to hire a qualified service provider that will help you build a strategic approach to entering global markets. You may be eligible for up to $20,000, which is paid directly to one service provider named in the application.

If successful, you must work directly with the service provider you’ve identified in your application to define the scope of work to expand export activities. This can include:

  • A market entry strategy or export plan;
  • An international marketing plan;
  • Export pricing strategy;
  • Research on export markets for the product;
  • Distribution and logistic;
  • Help to find a broker or distributor, including international distribution channels;
  • Business services and advice
    • Accountancy (taxes, receivables etc.)
    • Legal (contract support, patent protection)
  • Tariff, certification requirements, regulations and insurance advice;
  • E-business or online strategy (may include online international plan, sales or online security advice);
  • Translation support (translate user manuals, product guides, labelling etc.).

You can apply for funding for the development of export-related activities in multiple countries; however, all applicants are limited to two investment awards.  All applicants must contribute 25 percent of eligible project costs and their companies have a minimum of $20,000 in revenue.

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Benefits

Reduces risk by diversifying your customer-base

Creates new growth opportunities and increases sales and revenues

Increases efficiences and reduces production costs

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UNbridled
Possibilities