Digital Economy Program

When over 95% of businesses in Alberta are small businesses, supporting them in a competitive world is critical. That’s why the Town of Stony Plain has joined the Digital Economy Program, with the University of Alberta as a strategic partner, to offer you and your business an opportunity to transform your online presence for FREE.

How it Works & What You Get
A Digital Support Squad member will complete a Digital Needs Assessment after you receive approval for the program. The range of services can be found below and are in the areas of Ads & Analytics, Social Media, and Website & SEO. The specific services and hours your business receives will be catered to your business based on the Digital Needs Assessment.

Key Word Search 2hrs
Providing adequate keyword tips in order to rank higher on Google.

Analytics Analysis 2hrs
Looking over analytics and providing actionable tips.

Competitors Ads 3hrs
Providing lists of competitor ads in order to plan/optimize current ads.

Competitor Funnel Analysis 4hrs
Looking at competitors' funnels & evaluating for potential optimization.

Creating An Ad contact
Assisting in the creation of a (Google/Facebook) ad/campaign - looking into competition and industry standards & discussing potential content that can be created in order to compliment the sales funnel.

Social Media Audit (Branding Strategy) 2hrs
Teaching and guiding to ensure logos, banners, bios, posting cadences and handles are consistent with your brand guidelines.

Content Creation Strategy Session 2hrs
Teaching strategy on hor to increase social media engagement.

Set It Up 2hrs
Assisting in setting up one of the social media accounts of your choice.

Customer Avatar Creation 1hr
Identifying and defining 3 Digital Customer Avatars to better help target your ideal customers online.

Creating a Facebook Ad From Your Page 2hrs
Guiding you through the basics of creating a Facebook Ad from your business page from start to finish.

Social Writing Audit 2hrs
Auditing and editing the copy of the about sections and descriptions on your various social media channels to ensure copy is clear and compelling.

Existing Website Audit 2hrs
Auditing your website's site speed and domain authority and learning actionable steps to improve them.

On Page SEO 2hrs
Analyzing your overall SEO rank, and providing recommendations for improved performance.

User Experience Audit 3hrs
Assessing your website, the structure and overall user experience.

Competitor Audit 4hrs
Researching up to 2 competitor websites and assessing how your website compares.

How To Participate
To take advantage of this program for your small business, visit yourDEP.ca and complete an application form. You’ll be paired up with a Digital Economy Program Support Squad who will assess your needs and put together a work plan. Then the magic happens.

To Be Eligible

  • Your business needs to be registered in Alberta (Indigenous owned businesses that are not registered in Alberta may still be eligible, please contact the Digital Economy Program Coordinator directly)
  • Your business has 49 employees or less

Ready To Start Your Transformation?
We know making a decision requires a few more answers to those questions forming in your mind. We have a simple solution for you. Visit the Digital Economy Program website. It is loaded with information that helps answer all your questions. On top of that, the website has the application form you need to get started. The Town of Stony Plain is pleased to offer this program to you and other small businesses free of charge.

Don’t wait to apply. Available spots will be provided to eligible businesses on a first-come-first-served basis.

Success Stories

Shades of Grey Tattoo
… I would highly recommend that every business owner take advantage of this program, especially if you don’t have much of an online presence or if you’re unsure of how strong your digital footprint is. These days our online marketing strategy is the most important tool we have and this program can really help boost it for us.

Empress Easy Wear, Inc.
It was a really pleasant experience working with Anjika Sabhani. She was very professional, respected time, knowledgeable, an excellent listener, and quick to discover opportunities for us in the digital world. Her responses were prompt, clear and helpful. She prepared and followed through on our plan, nudging us. Due to this experience,
we have now ventured more into the digital world.

Discovery Cafe
I’m just sending this to say how happy I am with the website you built for my restaurant. It has made a big difference for my business, I can now put my website on everything and be proud of it. I think everyone should be a part of this program because it helps to improve your business. Thanks again Paige for the amazing website.

I enjoyed working with my consultant, he was very knowledgeable and personable. He offered many tips and recommendations. My feedback would be that I only wish that there was more time that we could spend time in, especially like myself who is not very knowledgeable in social media. This would be quite helpful, however, my consultant let me know that I could keep in contact with him should I need more help. Thanks.

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