On September 13, during the 2018 Economic Developers Association of Canada’s 50th Annual Conference in Fredericton, New Brunswick, the Town of Stony Plain was awarded with a Marketing Canada Award in the category of: eNewsletter – Single Publication under 4 Pages.
The Town of Stony Plain uses the eNewsletter to consistently inform and engage economic development stakeholders in order to ensure Stony Plain remains top of mind in terms of potential business locations. Email marketing provides the Town with a direct and professional form of communication with clients and business contacts.
Shawn McCauley, Economic Development Officer says, “The eNewsletter has been instrumental to our focus on supporting the local business community, as well as pursuing investment attraction. One of the reasons it’s so successful is because we consistently modify the content to meet the changing needs of our audience.”
The monthly eNewsletter was established in 2014 and has grown from 500 contacts to just under 1,300 contacts. It offers fresh content about Stony Plain and includes business community news, promotional features, real estate market data, updated community statistics, and upcoming business events.
“It is an honour to be recognized nationally for economic development marketing. We strive to create a standard of excellence when promoting our remarkable community as a place for new and existing businesses to thrive,” says Mayor William Choy.
The Economic Developers Association of Canada is a national association of economic development professionals with nearly 1,000 members representing every province and territory across Canada. The Association recognizes community marketing is an integral part of the economic development profession. It provides The Marketing Canada Awards competition as an opportunity to exchange and review promotional and marketing material produced by municipalities across the country.
To learn more about monthly eNewsletter nomination and for more information about the Marketing Canada Awards program, go to www.edac.ca.
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